Is Apple's Revenue Decline a Temporary Setback? CEO's Optimism Sparks Hope for Growth
- Krey Investments
- May 3, 2024
- 2 min read
Let’s take a look at the recent financial performance of Apple, the iPhone maker. 🍎
Apple released its earnings report for the March quarter, and here are the key points:

Overall Revenue: Apple reported revenue of $90.8 billion, which is down 4% year-over-year. Despite this decline, it still managed to surpass anticipated earnings of $90.1 billion1.
iPhone Sales: The company’s iPhone revenue was $45.96 billion, representing a 10% decrease compared to the same period last year. Wall Street had estimated iPhone revenue to be around $46 billion.
Market Share: Apple unseated Samsung as the world’s largest smartphone provider last year, capturing about 20% of the global market share. However, shipments of Apple’s smartphones declined in the first quarter of this year, while Chinese competitors like Huawei gained ground.
Layoffs and Project Cutbacks: Like many big tech companies, Apple made cutbacks in several departments. It laid off about 600 workers in California after shuttering a decade-long project to produce an autonomous electric car. The development of this project, codenamed Project Titan, cost Apple roughly $10 billion. Surprisingly, the full shutdown of this multibillion-dollar effort caught both the public and Apple employees by surprise.
Focus on AI: Following the cancellation of the electric vehicle project, Apple executives announced that they would dedicate more resources to artificial intelligence (AI) projects. The company has been poaching AI researchers from other tech companies and is quietly setting up an AI research lab in Zurich. Apple has also been releasing AI research papers that may predict new features in its phones.
Vision Pro Headset: Apple’s first new gadget in a decade, the Vision Pro headset, was released in early February. However, it does not make a significant contribution to Apple’s revenue.
In summary, while Apple faced challenges in iPhone sales and had to make strategic cutbacks, it continues to innovate and invest in AI research. We’ll likely see more developments in this space later this year1. 📈📉
If you have any more questions or need further information, feel free to ask! 😊
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